AdWords advertisers will be able to run ads on sites in the Ad Exchange, using their existing AdWords interface. This means more high quality sites for AdWords advertisers to run display ads on. Similarly, our AdSense publishers will benefit from more high-quality display advertisers coming through the Ad Exchange. You can read more about these benefits on the AdWords Blog and the AdSense Blog.

Great some time ago DoubleClick/Google declined my application to become a publisher :D.
I hope this will help Adwords customers and Adsense publisher as well. Maybe some Adsense publisher will earn now some while showing new/nice banner ads?

Recently, on the Inside AdSense blog, Google announced that it was opening up the Content Network to even more third party publishers and ad networks. I was surprised to see so little blowback from the online community as the title of the post, Getting the most revenue from every impression through AdSense, seems like it would be a huge red flag for search marketing professionals everywhere.

Digging deeper into their post:

Who are these ad networks? They’re ad agencies and companies that partner with advertisers and publishers to buy and sell ads on sites they don’t own themselves (much like AdSense). You’ll now be able to allow advertisers from these networks to compete with AdWords advertisers for your ad space.

Great Q&A about the recent changes by Adsense in the new content network.
I tried to ignore them for a few days (switched them all off), but it seems that your earnings are lower without them.

Are these advertisers verified by Google too?
A customer of mine told me about a banner ad PROVIDED by Google that opens popups every xx seconds. Great?

I hope that these are accidents, I remember me even viruses on popup pages provided by some other networks :(